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Our Story

When I was just one year old, Bobby came into my life. He arrived on my birthday, with lots of love from Nana. From that day onwards he accompanied me, here, there, well everywhere.

Bobby Rabbit was real. And still is.

Today although safely tucked away in my wardrobe, inside a shoebox, his fur no longer and his ears worn and threadbare, he is so much more than a soft toy. Bobby holds on to many years of magical memories. 

Every child deserves a Bobby Rabbit. This is what we believe, and it’s why we have grown our blog into a home for kids’ products that capture the same magical spirit we have grown to love and cherish. Fun over fashion and lifelong over throw away. Sparking imaginations and creating precious memories.

For the past year we have found and created toys and home accessories for children that will be cherished when small, and remembered with a smile when tall. And like every great treasure hunt, we have identified them with a big ‘X’ that marks the spot. 

Every child loves a Bedtime Story, right? So throughout the year, we will tell our very own, with room ideas to match, creating timeless spaces to inspire little minds. 

So, staying true to our blog beginnings, Bobby Rabbit - for little treasures. 

We look forward to jumping head first into this new adventure together.

Nicky x

Proud mum of two kids and Bobby Rabbit.

“When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become REAL… once you are Real, you can’t become unreal again.”

Velveteen Rabbit by Margery Williams

Our Story

When I was just one year old, Bobby came into my life. He arrived on my birthday, with lots of love from Nana. From that day onwards he accompanied me, here, there, well everywhere.

Bobby Rabbit was real. And still is.

Today although safely tucked away in my wardrobe, inside a shoebox, his fur no longer and his ears worn and threadbare, he is so much more than a soft toy. Bobby holds on to many years of magical memories. 

Every child deserves a Bobby Rabbit. This is what we believe, and it’s why we have grown our blog into a home for kids’ products that capture the same magical spirit we have grown to love and cherish. Fun over fashion and lifelong over throw away. Sparking imaginations and creating precious memories.

For the past year we have found and created toys and home accessories for children that will be cherished when small, and remembered with a smile when tall. And like every great treasure hunt, we have identified them with a big ‘X’ that marks the spot. 

Every child loves a Bedtime Story, right? So throughout the year, we will tell our very own, with room ideas to match, creating timeless spaces to inspire little minds. 

So, staying true to our blog beginnings, Bobby Rabbit - for little treasures. 

We look forward to jumping head first into this new adventure together.

Nicky x

Proud mum of two kids and Bobby Rabbit.

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